Built, But Unused
You've invested heavily in a Single Customer View, but it lives with the data team.
Turn Your Single Customer View Into Real-Time Web Experiences
Share your Snowflake views with us. Every customer attribute you've built becomes targetable on your site, with no ETL, no data copies and no engineering sprint.
Snowflake Direct Share
GDPR-ready
Scales to billions of users
Rows in your Snowflake form segments. Each segment then changes what its visitors see on your site.
Trusted by leading brands
Your Best Data Never Reaches Your Website
The problem we can help you solve: You know a lot about each of your customers. None of that makes it to the website, and so you treat everyone as near-anonymous.
In your Snowflake
Customer 20931Member since 2019
- Lifetime value
- Top 5%
- Churn risk
- High
- Loyalty tier
- Gold
- Last order
- 94 days ago
- Affinity
- Outdoor, footwear
On your website
Slow, Costly Workarounds
CDP rollouts, custom APIs and nightly CSVs are slow, expensive and fragile.
Everyone Sees the Same Page
The web team can't reach warehouse data, so your best customers get the same default as a first-time visitor.
Target Anything in Your Warehouse
If it's a column in your Single Customer View, it can decide what a visitor sees.
Segments
Audiences you've already defined
Demographics
ACORN, OCEAN personality, Experian Mosaic
ML Propensities
To buy, churn, upgrade or respond to discount
Customer Value
LTV, value tier, AOV band
Recency and Frequency
Last purchase, days since last visit, lapsed status
Loyalty
Tier, points balance, member or non-member
Affinity
Category and brand affinity, next-best-product
Lifecycle Stage
New, active, at-risk, win-back
Subscription and Contract
Plan, renewal date, payment status
Service State
Open complaint, recent return, delivery issue
Location
Preferred store, region, nearest branch
CRM Context
Current email or campaign membership, consent status
Live in Three Steps
You share. We handle the matching, the refresh and the plumbing.
Share
Use Snowflake Direct Share to share your views with our account. It takes minutes, and you can revoke access at any time.
We Do the Rest
We map your identifiers to what we can observe on-site, then keep everything refreshed.
Target
Your attributes appear in the WTO Segment Builder, ready to use in tests and personalisation.
We Match on Anything You've Got
Any identifier in your Snowflake feed can be matched to something we see on the page.
Most tools only recognise logged-in users. We also catch visitors arriving from an email link, returning after a purchase, or typing into a form. Your match rate is higher, so more of your Single Customer View becomes usable.
In your SnowflakeWhere we see it on-site
Customer IDLogged-in state, dataLayer
Hashed emailLogin, newsletter and checkout forms
Loyalty numberAccount pages, loyalty sign-in
Order IDOrder confirmation page
CRM or email click IDsInbound email and campaign links
First-party cookie IDsReturning browsers
What Teams Do With It
A few of the ways warehouse data changes what visitors see.
Margin Protection
Hide discounts from high-LTV customers who buy at full price.
Churn Save
Show retention offers to visitors likely to churn, before they cancel.
Win-Back
Give lapsed customers a homepage built around what they used to buy.
Service First
Suppress upsell messaging for anyone with an open complaint.
Omnichannel Continuity
Let the website pick up where this week's email campaign left off.
Loyalty Activation
Surface tier benefits and points balances for members.
Returns Reduction
Give fit and sizing help to customers who return often.
Local Relevance
Show preferred-store stock, events and click-and-collect.
Smarter Test Analysis
Break experiment results down by warehouse segments, not just browser data.
Results Flow Back Into Snowflake
Your data comes in. Experiment data goes back out.
- Experiment exposure and results land in your Snowflake.
- Your analysts measure impact on LTV, retention and offline revenue, not just on-site conversion.
Your SnowflakeSingle Customer View
Customer attributes
Experiment results
Webtrends OptimizeTargeting, testing, personalisation
Our services
Use the integration on its own, start with an audit, or hand us the whole programme.
Data & Opportunity Audit
A kickoff call to understand your data, then a full site audit mapping your attributes to specific use cases.
- Prioritised use cases for your site
- Match-rate assessment: how much of your traffic your data can reach
Integration Only
We put your data in the dataLayer for the right users, so any front-end tool can use it.
- Works with your AB testing and behavioural analytics platforms
- Forwarded as JavaScript events to Fullstory, Contentsquare, GA4 and ad platforms like Meta and Google
Full Suite
AB testing, personalisation, recommendations and social proof, delivered as ongoing tracks.
- Every feature included
- A dedicated team running the programme with you
Results From Our Clients
80% of our customers now receive a personalised experience.
That's the outcome experienced by customers of Halfords, from the Single Customer View integration with the website. And to great success - PEPE V1 produced: +35% conversion to purchase, -41% exit rate.
Emily Wooldridge, Group Personalisation Manager, Halfords+35%
conversion to purchase for returning customers on Halfords' Personalised Entry Pages (PEPE V1), targeted with Single Customer View segments.
−41%exit rate on the same pages
Read the Halfords case study
One Platform. Zero Restrictions
Webtrends Optimize is the full-stack, all-inclusive CRO platform.
Warehouse-Native
Snowflake, BigQuery, Salesforce.
All-Inclusive Pricing
Every feature included. No per-feature upsells.
AI With Purpose
Predictive Heatmaps and Synthetic User Testing.
Built-In Extras
Recommendations and social proof, ready to use.
UK-Based
A dedicated team that works alongside yours.
Questions
Which Snowflake edition do I need?
Any edition. We support customers on every Snowflake tier, match yours for our shares up to and including Business Critical.
How often does the data refresh?
Typically overnight. We can adjust the refresh schedule on request.
How do you match records to visitors?
We match any identifier in your Snowflake feed to anything we can observe on-site, such as customer IDs, hashed emails, loyalty numbers, order IDs, email click IDs and first-party cookies.
What match rate should I expect?
It depends on your identifiers, and the Data Audit tells you.
Does this work with my existing AB testing tool?
Yes, if you've subscribed to a package where you can read and respond to JavaScript-based triggers.
How long does setup take?
Under a week from when we receive your Direct Share to running lookups. If you're also rolling out the full Webtrends Optimize suite, tag implementation usually brings it to under two weeks.
Do you integrate with other Data Warehouses?
Of course! We offer similar services for Bigquery, Salesforce, Databricks, Redshift + more. This page has just been made for attendees of Snowflake World Tour and so is relevant to Snowflake.
Let's Look at Your Data
Start with a 30-minute call.